Xiaomi reformulated its official portal in Brazil, whose domain will now be mibrasil. The platform is more modern, with a less polluted layout and new features for those who are fans and for those who want to know more about Xiaomi technology. With an intuitive and easy to navigate environment, the products gained prominence, with integrated components designed for both mobile and desktop use.
One of the novelties is the shopping and browsing experience, which has become more intuitive, with suggestions for complementary products.
The reformulation is part of the company's commitment to digital transformation of consumption, which gained strength with the pandemic. During the quarantine period, Xiaomi recorded 800% growth in searches for certain products. The new portal is already on the air with a major campaign to launch the Double Eleven and several promotions.
Another novelty in addition to the optimized portal is the partnership with the Rappi delivery application. In addition to snacks, it will now also be possible to buy smartphones, smart bracelets and watches, headphones, cameras, backpacks, lamps and more diverse accessories available in the Xiaomi portfolio in Brazil, all through the application.
Through the application users will also have access to promotions and discounts promoted in physical stores to avoid crowds. Purchases can be made between Monday and Saturday, from 10 am to 10 pm, and on Sundays, from 2 pm to 8 pm.
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In 2020, the brand brought more than 50 new products, such as the Mi Smart Band 5 and the complement of the line Redmi Note 9, sales successes. Both the redesign of the official website and the partnership with Rappi demonstrate the importance of the Brazilian market for the brand.
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